Journal
Cowabunga Cowboy Lessons From Ari Browne
G'day (tips hat) The country critter, Ari Browne, is back again to show you the final lesson. This time you will put all that you have learned to the test....
Wizards are Real and They Surf Finless | Ari Browne's Alternative Lines
SURFER Magazine's latest installment of "Alternative Lines" features our favorite wizard, Ari Browne. Matthew B Shaw describes the level of magic we are working with in the article: "This...
Welcome Aboard Ari Browne
Watch closely. What!? That's cool. How!? No idea. Plenty of questions for each wave, and yet none of them answered. A wizard never reveals his secrets. Pure mystic energy beaming straight...
Photography Feature: Donnie Hedden
Night or day, Donnie Hedden can make wave sliding look pretty darn fun. Enjoy these analog exposures, and make sure to check out the rest of Hedden's work here.
Stoke Video
The Soft Corp Investment Group recently curried favor of an unnamed, angel investor, and Jack Coleman was there to document the negotiations. Enjoy. Also, you can find all our soft...
Ocean Song - a film by Jack Coleman
Our newest film from Jack Coleman features Simon Murdoch and Trevor Gordon slicing and dicing a few playful rights close to home. Boards ridden: 4'11 Deepest Reaches Pizza Box, 7'10...
Photography Feature: Donnie Hedden
This week we're highlighting one of favorite Santa Barbara photogs Donnie Hedden. Donnie and his crew seem to have tapped into a spellbinding formula, one that elicits the purest of...
Stoke Video
The Soft Spacemen are back with "Super 88!" Enjoy this trip through Japan to get your weekend going.
2 + NONE - a film by Jack Coleman
Fast & Loose! Our friends Jack Coleman and Kyle Kennelly (with additional filming by Michael Cukr) teamed up to document Kyle's research in quasi-finless surfing. The possibilities of side bites...
Stoke Video
88 Mate. They're back with another soft-hitting short shot in Australia and Mexico. This new edit has us ready for some friction free exploration this weekend. Video by Jack Coleman.
Stoke Video
More goods from Ryan Burch to get your weekend going! Video by Erik Derman and music by Matt Lamkin.
Video Feature: California Cult
Jack Coleman brings us another juicy California edit featuring Alex Knost, Tanner Prairie, Justin Adams, and Ari Browne.